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Clever Communications offers companies
a fresh new approach to the typical “PR
agency” because we approach it with
an internal view. Principal and
founder, Mika Kelly spent more than
8 years leading PR efforts internally
at interactive entertainment companies
including Namco, Atari and BAM! Entertainment
while working with numerous PR agencies
and identifying their strengths and weaknesses
to create the most effective agency in
the industry.
What We Can Do For You
- Drafting of PR plans and calendars
- Drafting of press releases and media
alerts
- Media outreach for all gaming and
mainstream media
- Press tour planning and execution
- Creative email and mail campaigns
- Preview and review campaigns
- Press coverage reports
- Media training
- Corporate/executive pitches and plans
- Crisis management
- Don't see what you need here - just ask!
The Clever Approach
The Clever approach is to provide full-service
media relations support to companies who
need press coverage and consumer awareness
for their products and services. We are a trustworthy,
experienced team of PR professionals who
know what the client needs—because
we have been the client.
We provide excellent results through experience,
great relationships creativity and honest
hard work. We are here to get coverage
for your titles.
With Clever Communications you won’t
see a lot of useless paperwork or hear
“that isn’t covered under
the retainer”. Our focus is on getting
great results for you so that you are
a long-term and satisfied partner.
Principal & Founder, Mika Kelly
 A
veteran in the interactive entertainment
industry, Mika has held PR management
positions at NAMCO BANDAI Games America
Inc., Accolade (now Atari) and BAM! Entertainment.
As head of the PR department at NAMCO BANDAI,
Mika managed all product and corporate
PR efforts, while also planning the company’s
12,000 square foot E3 presence and managing
the US and European PR efforts for the
highly anticipated title, Hellgate: London.
Mika has extensive experience with console,
handheld and PC game press and has worked
on multiple key franchises including SoulCalibur,
Tekken, Warhammer, Katamari, Pac-Man and
more.
Tina Casalino, Senior Account Executive
Tina Casalino has more than nine years of public relations experience, and has been working in the videogame industry since 2000, when she joined the public relations team at Sony Computer Entertainment America.
As a company spokesperson and liaison between the media and high-profile development teams, Tina led multiple launch programs for both the PlayStation 2 and PSP (PlayStation® Portable) system. She represented many best-selling franchise including Ratchet & Clank, Jak and Daxter, Sly Cooper, Gran Turismo 3 and the EyeToy property, garnering more than 10 cover stories with leading video game magazines including GamePro, PlayStation Magazine, and Game Informer. She also secured top-tier coverage that appeared in major metro publications such as the Los Angeles Times, New York Times and the San Jose Mercury News.
Tina is a graduate of San Jose State University where she received her B.A. in English with a minor in Journalism.
Contact Information
Clever Communications has offices in Northern and Southern California. For more information please contact Mika Kelly at mika@clevercomm.com
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